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We’re featuring another four startups in our latest spotlight of up-and-coming Seattle-area startups. These early-stage companies are building products to help content creators, insurance agents, college athletes, and more.

Check out past startup radar spotlights here, and send us an email at [email protected] to flag other companies or startup news we should know about.

Aeone

Internet influencers and creators can generate serious revenue — but it takes a lot of work to produce content. Aeone wants to help. The Seattle startup is targeting creators and talent agencies in Africa with Creatr, its product that recently launched and helps create media kits, enable “link-in-bio” features, and set up online stores. Aeone CEO Twama Nambili previously worked at Amazon as a senior product manager. She won a pitch competition in Seattle earlier this year.

JustCoach

JustCoach is taking a swing within the large and growing youth sports industry with a marketplace that connects junior athletes with top college athletes for personalized coaching and skill development. The company recently soft-launched and brought on college athlete coaches from the University of Washington, Seattle University, and Seattle-Pacific. It’s led by Shwetha Arya, a former GM at Uber, Convoy, and Managed by Q who is currently a fellow at Menlo Ventures. Recent rule changes with Name, Image, Likeness (NIL) is opening up new earnings opportunities for college athletes — and is a tailwind for JustCoach.

Lifecrafting

Lakshmi Narayanee, a 10-year veteran of Amazon, recently launched a new company that organizes experiences rooted in “play” for individuals, communities, and organizations, both in-person and virtually. Narayanee was inspired to start Lifecrafting after realizing the value of being in a playground-like space during a recent “slowbatical,” as she described on LinkedIn. “We are excited to explore different pathways that integrate more play and playgrounds into our lives,” she wrote.

Summed AI

Fresh off graduating from Y Combinator, this new Seattle-based startup is developing an AI copliot for insurance agents working in Medicare sales. The company, founded in August, is led by former employees at Assurance IQ, the Seattle-based insurance tech startup that was acquired by Prudential and shut down earlier this year. Summed CEO Tyler Rich was a senior data scientist at Summed and previously worked at Microsoft. The company says it saves agents an average of 20 minutes per enrollment call and helps them make fewer compliance mistakes.